About Us
Planeterra supports sustainable social and environmental solutions in destinations travellers love to visit. With travellers, G Adventures and Planeterra create opportunities through social enterprise in the places we love.
Planeterra is a non-profit organization that helps empower local people to develop their communities, conserve their environment, and provide supportive solutions to local problems. We support a steady cycle of giving and investment, via our global network of travel industry partners, in the social and environmental needs of people and places in the destinations we serve worldwide.
Planeterra’s Story
Founded in 2003, by global travel company G Adventures’ owner and founder, Bruce Poon Tip, Planeterra has a history of raising funds for the communities where G Adventures and its industry partners operate. Bruce believed that it was each person’s duty to show the ultimate respect and appreciation of these people and places by giving back.
Planeterra’s close partnership with G Adventures has given our team an insider's understanding of the challenges facing these places; this unique perspective in turn guides us to design effective, long-term solutions that provide autonomy and lasting opportunity for local people while conserving local environments.
How We Work
At Planeterra, we reach out to travelers, organizations and global citizens like you to make a donation and invest in specific, sustainable solutions to support the places you love.
We take a serious, holistic look at how we can help these iconic destinations emerge from being exploited, to using the tools it takes to support happy communities living with proper healthcare, education, and protected environments. This means finding better jobs, sending their children to better schools, drinking cleaner water and caring for their environment.
Thanks to your support, we are able to work side-by-side with community members to identify the social and environmental obstacles they are facing. Together we create customized, long-term solutions to get to the root of the problem and restore the community’s ability to make informed decisions for the benefit of their people and for the long-term health of their environment.
Why Long Term?
While many NGOs and governmental aid agencies choose to focus on one critical issue over the course of 1-3 years, it can actually take several years to make a sustainable impact. As many people know, these problems are not isolated, but instead interconnected. This is why we have created four complementary funds.
When you make a donation through Planeterra, you can choose which of our four funds you would like to support:
- Serve Planet: Environmental Solutions »
- Support People: Social Solutions »
- Grow Biz: Small Business Development »
- Help Now: Emergency Preparedness and Response »
What Sets Us Apart
We leverage one of the largest industries in the world – the travel and tourism industry. Did you know that tourists spend $200 billion in developing countries every year? Or that 1 in 12 jobs globally is in the travel and tourism industry? No other industry spreads wealth and jobs across developing countries in the same way. See our "Did You Know," video with more of these interesting facts and figures HERE.
At Planeterra, we’ve been inspired. These places and the connections that we’ve made during our travels - whether it’s been with the people, the landscape, the wildlife, or just the energy of a certain spot - is what drives us to utilize the powerful reach of tourism to create a positive, sustainable impact on the places we all love.
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